this year, IKEA is celebrating xmas the major way. not only have they unveiled the vintersaga christmas selection featuring cookies, a saffron roll and a swedish festive consume between other folks, but they want you to build your individual gingerbread höme, obviously in IKEA’s basic do-it-by yourself assembly kits.
‘at IKEA, we believe each property deserves to sense like a home – even if it is produced of deliciously sweet gingerbread,’ responses IKEA on the official campaign web page.
images by IKEA canada
dubbed the IKEA gingerbread höme, this kit can be downloaded from IKEA canada’s web page, where you will come across an assembly card with guidance on how to make each piece which you will later have to assemble. the furniture items include things like the infamous BILLY bookcase, a Absence table, JOKKMOKK desk and chairs, MALM mattress body, RENS rug and a STRANDMON armchair. the only difference is that rather of applying an allen crucial, you will be utilizing icing to adhere the pieces with each other.
‘so do the holiday seasons like a classic swede—gather jointly, make your home cozy and expend time making the most of excellent issues to try to eat,’ IKEA implies. ‘whether you make all treats your self or buy prepared-built vintersaga items doesn’t seriously issue. the vital aspect is getting alongside one another. liked kinds and superior foodstuff. which is the correct style of a common swedish xmas.’
task facts:
identify: gingerbread höme / gingerbread residence
corporation: IKEA canada
marketing campaign: listed here
juliana neira I designboom
dec 08, 2020