- Achieving out to new prospects is a quantities activity. Preserve time by working with and tweaking electronic mail templates.
- You can frequently uncover prospects’ email addresses with a swift Google lookup or an e mail research device.
- Personalize your electronic mail template to showcase your exclusive competencies and identity.
1 of the ways I’ve been capable to improve my business enterprise and my profits as a freelance copywriter and make $6,000 to $9,000 a thirty day period is by environment apart time on a regular basis to access out to new purchasers. Generally, the procedure of sending chilly e-mails requires me among just one and three hrs a week, but it’s paid out off by making it possible for me to connect and operate with businesses and marketing and advertising companies that would not have identified me usually.
To get commenced, I attempt to discover the best call data for a prospective client by possibly typing “[person’s name] + [company name] + [email address]” into Google, looking their LinkedIn profile, or working with an email lookup software, such as Hunter.io.Â
Then, I deliver a quick, customized take note. Here is what that looks like:
Matter line: Hey, [client’s first name], let’s chat about [company name’s] marketing plans
Hello [client’s first name],
I hope you’re acquiring a good week so far! I am Jenny Rose, a freelance copywriter specializing in [company’s niche].
Swift issue: Does [company name] need to have a lot more content correct now? (I’m conversing the high-top quality type!)
If you’re seeking to develop authority-creating weblog posts, thought-leadership pieces, scenario scientific tests, or e-books, I might love to speak additional with you about it.
Some of my latest clientele involve [list biggest and most relevant clients]. My operate has also appeared in [list biggest publications you’ve written for or been mentioned in].
Enable me know if you’d like to see some suitable samples or talk about further more. You can also check out my web-site/portfolio under my electronic mail signature if you would like.
Have a wonderful day,
[Signature]
[Link to website/portfolio]
How I introduce myself relies upon on irrespective of whether I have now built a connection with a get in touch with on LinkedIn. For case in point, this is how I customized this template for Yardi, a assets-management software program business:
Hello [prospect’s name],
Many thanks for connecting on LinkedIn! I seem forward to seeing your content in my feed. 🙂
Fast question: Does Yardi have to have extra information suitable now? (I am talking the large-good quality form!)
If you happen to be hunting to deliver additional authority-making information like web site posts, thought-leadership items, situation experiments, or e-textbooks, I would appreciate to discuss more with you about it.
As I talked about on LinkedIn, I’m a freelance copywriter specializing in actual estate, PropTech, and residence administration.
Some of my current purchasers contain PropStream, Flyhomes, Authentic Estate Accounting Co., and Edward Jones. My writing has also appeared in publications like Insider.
Permit me know if you would like to see some pertinent clips or examine additional. (You can also examine out my website down below my email signature if you’d like!)
Have a wonderful working day,
Jenny Rose
jennyrosespaudo.com
My contact rapidly responded that she was content to hook up with me, but she mentioned Yardi relied on an in-dwelling workforce of writers. She advised that I achieve out to a Yardi-owned publication that utilized freelance writers and even referred my expert services to other companies. We continue to keep in touch from time to time on LinkedIn.
This template can also do the job for individuals who you should not do copywriting.
For illustration, if you are a graphic designer, you can replace composing circumstance scientific tests or considered-management pieces with creating clean, eye-catching sites, applications, or brochures.
In some cases, I also like to shell out a customized compliment or congratulations to the enterprise — for example, if it lately been given enterprise funding or was stated in a big publication. Showing that you took the time to see what the corporation was up to goes a extended way in acquiring a prospect’s notice.
Remember, sending introductory e-mail is a quantities match. In my encounter, for just about every 10 or so email messages I send out, I receive one or two responses — so make sure you’re spreading your tailor-made concept far and broad and continuously dedicating time to this effort. It is really really worth it!